Due to the incredible success of last year’s exhibition stand, Bonar Yarns were once again presented with the opportunity to exhibit and attend the 2016 DOMOTEX Hannover event.
With a similar stand design to previous years, but with the inclusion of the Low & Bonar logo, the Bonar Yarns exhibition was one of the most popular throughout the entire trade show. Complete with new product brochures, samples (carpet, sports and landscape) and promotional material, the stand served as the number one meeting place for Bonar Yarns and our clientele.
This year marked the third year where Bonar Yarns had a separate stand from Bonar (previously known as Colbond and a company also within the Low & Bonar Group), allowing the brand and products to effectively enhance its individual capabilities to the carpet industry.
Several members of the Bonar Yarns team attended this year’s show to provide insightful product information, technical insight, marketing support and by on the stand to answer all synthetic yarn related questions for all interested parties visiting the show.
Various new customer contacts were made with the inkling of future opportunities, as well as reinforcing continued relationships with an array of customers also attending the event. This exhibition reinforced Bonar Yarns position as brand leader, within this particular market, making it a very successful four days in Germany.
With 1,441 exhibitors from 59 countries and 45,000 trade visitors from more than 100 nations, DOMOTEX delivered fresh momentum for the international floor coverings industry, serving as a powerful driver of sales, trends and innovations for 2016. As the world’s flagship trade fair for carpets and floor coverings the event, once again, proved extremely successful presenting many new leads and opportunities for future growth. We look forward to exhibiting at DOMOTEX 2017!
Didn’t get a chance to visit DOMOTEX Hannover? Come visit us at DOMOTEX Shanghai 22nd – 24th March.